The meeting of soccer legends and music craftsmen, a new wave brought about by the World Cup cheering song > News

The core of this project lies in the process of producing the World Cup cheer song itself, which is released through ‘Tiki Taka Show’. While renowned musicians such as Kim Eana, Seo Eunkwang, Jo Hyun-ah, and Joe Jazz gathered together to improve the perfection of the song, it is noteworthy that Ahn Jung-hwan went beyond being a simple performer and participated as the central axis of the musical narrative. In particular, lyricist Kim Ea-na mentioned the special relationship created by Ahn Jung-hwan's golden goal during the 2002 World Cup and emphasized the sincerity contained in this cheering song. Based on his experience as a player, Ahn Jung-hwan gave weighty advice, “Don’t learn soccer through writing,” and tried to convey the sincere emotions that only Lee, who actually played on the field, could have in the narration. The fierce battle of singing skills between Seo Eunkwang and Joe Jazz for the position of main vocalist proves that this project is not a simple event, but a serious process toward musical perfection.

What stands out in the production process of this cheer song is the perfect collaboration between experts in different fields. While Cho Hyun-ah took the center stage of composition and led the project, MCs including Ahn Jung-hwan, DinDin, and Lee Eun-ji added liveliness to the song through rap, narration, and punctuation at the right time. In particular, DinDin suggested the keyword ‘World Cup Baby’ to Ahn Jung-Hwan and heightened the atmosphere of the field by humorously explaining the positive influence his goal had on encouraging childbirth and the social atmosphere in Korea. This process is interpreted as an attempt to not leave the glory of the past as a mere memory, but to elevate it into a new cheer song that communicates with the current generation. The combination of the dynamism of the sport of soccer and the emotion of music is expected to energize fans ahead of the group stage.

Meanwhile, Jo Hyun-ah, one of the protagonists of this project, is communicating more closely with the public by revealing her personal values in addition to her musical career. Recently, through various media, she revealed her intention to get married within the next 10 years and showed off her honest and easy-going charm by choosing Sung Si-kyung as her ideal type. Her cheerful exchange of words and display of closeness with Jeong Jun-ha, a senior and junior colleague in the broadcasting industry, are also examples that clearly show her friendliness. This human side of Jo Hyun-ah contrasts with the seriousness she shows musically, making her a more three-dimensional character to the public. Her active presence across not only music but also entertainment shows suggests that this cheer song project is not just a musical outcome, but is completing an entertainment narrative that combines the characters of the cast.

The production of this cheering song is also worthy of high praise in that it narrowed the distance with the public by actively utilizing the characteristics of TikTok, a digital platform. The 7th episode of ‘Tiki Taka Show’, which will be released on the 15th, goes beyond simply watching the broadcast and maximizes communication with fans by sharing episodes and behind-the-scenes stories from the cheering song production process. The final narration that Ahn Jung-hwan proposed with his heart as a soccer player will be the highlight of this song, and it is expected to resonate deeply with soccer fans. In this way, the result of collaboration between sports legends and talented musicians goes beyond being a simple cheer song to the public, and serves as a medium to gather the energy of the community. The passion shown by all cast members in their respective fields is ready to heat up this World Cup season even more.