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‘Economics of prediction’ launched by the World Cup: Opportunity or a risky gamble?

Written on: June 23, 2026 | Column by current affairs critic specializing in IT/media

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월드컵이 쏘아 올린 ‘예측의 경제학’: 기회인가, 위험한 도박인가
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As the 2026 North and Central America World Cup heats up the world, soccer fans' eyes are not simply focused on the match inside the stadium. The ‘prediction market’, which bets on not only the outcome of the game, but also the actions of politicians and the name of the top scorer, is experiencing an unprecedented boom, breaking down the boundaries between finance and sports. Is this market, which has grown rapidly to billions of dollars in just one year, a new investment venue that gathers the wisdom of the public, or is it a dangerous ‘tilted playing field’ where individual assets disappear amid information imbalance? Today we want to take a deep dive into the implications of this massive wave of betting for our economy and the harsh realities behind it.

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Blockchain-based prediction platforms led by Polymarket and Calci are currently breaking record trading volumes thanks to the World Cup special. This year, the amount of World Cup-related betting on these platforms has already exceeded $5 billion (approximately KRW 7.7 trillion), and combined with major sporting events such as the NBA finals, daily transaction volume has exceeded $1 billion. In particular, with the influx of users from states where sports betting was previously banned to the new platform, prediction markets have evolved beyond simple betting into a huge global financial phenomenon. This suggests that prediction markets are becoming a new financial infrastructure that creates capital flows by quantifying uncertainty in various fields such as politics, economics, and sports.

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But behind the flashy numbers lies a bitter reality. Despite the apparent growth of the market, data proves that very few individual investors actually make profits. According to an analysis by the Wall Street Journal, 67% of profits generated in prediction markets belong to the top 0.1% of ‘professional traders’, and more than 70% of general participants are experiencing asset losses. Unlike ordinary people who simply leave it to luck, they invest enormous amounts of capital to purchase specialized data, operate sophisticated algorithms, and realize profits from minute price fluctuations. Ultimately, it is difficult to avoid criticism that prediction markets that raise public expectations actually contain a structural imbalance in which wealth is concentrated in the hands of a few who monopolize information and capital.

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While prediction markets are driven by the logic of capital, movements to improve transparency and efficiency stand out in the real economy. Recently, SK Energy became the first company in the oil refining industry to decide to notify the supply price of petroleum products in advance on a weekly basis and abolish the post-settlement method. This is a measure that promotes coexistence between the gas station industry and oil refineries, which have had difficulty predicting purchase prices due to the unclear pricing structure, and further increases visibility of price trends for consumers. These changes once again confirm the principle that a predictable market environment leads to rational economic activity, and in contrast to the gambling-like nature of prediction markets, ‘resolving uncertainty’ is the most powerful competitive advantage in the real economy.

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The semiconductor market, the center of technology and industry, is also experiencing intense dynamics of forecasting and supply. HBM4, the world's first mass-produced product by Samsung Electronics, is showing explosive growth, recording sales of more than $1 billion in just four months after its launch, driven by demand for artificial intelligence infrastructure. However, prediction platform Calci warned of a possible oversupply in the AI ​​semiconductor market, citing the fact that the rental price of Nvidia's flagship AI chip, B200, has plummeted by more than 30% in the past three weeks. This clearly shows how sensitive investors are in predicting the future between AI bubble theory and infrastructure expansion. Even in the technological field of semiconductors, an era has arrived where a company's survival is determined by how accurately it predicts market demand and controls supply, beyond simple production.

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■ Conclusion and analysis outlook

In the end, the rapid growth of the prediction market and innovation in the industrial field both share one goal: ‘fighting uncertainty.’ Betting on the World Cup is converting public enthusiasm into capital, but in the process, it has revealed the harsh economic truth that there are few winners and many losers. On the other hand, price transparency in the oil refining industry and demand forecasting in the semiconductor market are productive efforts to reduce uncertainty and promote sustainable growth. The predictions we face in the world of investing should not be blind gambles, but should be the basis for rational choices based on data, as demonstrated by companies and markets. Although we cannot perfectly predict the future, how we deal with that uncertainty will determine the success or failure of our economy.

* This post is a commentary by PlayBBS that analyzed real-time Google Trends popular search terms and related major articles.

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