Actress Kim Chae-eun has recently clearly proven her acting spectrum through works with conflicting characters such as Netflix’s ‘True Education’ and MBC’s ‘Fifty Pro’. In ‘True Education’, she took on the role of Oh Yun-jin, a key character in the episode of The Boy Who Became a Boy, and left a strong impression on viewers by expressing deep inner wounds and dangerous fears with delicate emotional lines. On the other hand, in ‘Fifty Pro’, she plays the role of Lee Ye-ji, an accounting employee at Youngsun Steel, and adds vitality to the play by deftly portraying a three-dimensional character who is cynical but cannot tolerate injustice. The polarizing character transformation shown in the two works suggests that she has the potential to go beyond being a simple rookie and become a next-generation rising star.

In the automobile industry, premium brands are pursuing fierce strategies to maintain their unique brand value even amidst the transition to electrification. Through the iX3, which is based on ‘Neuer Classe’, the next-generation electrification vision, BMW is focusing on realizing the pleasure of driving in all movements, including braking and steering, beyond simple acceleration performance. In particular, the introduction of the Heart of Joy central control system to maximize driving stability with computational performance 10 times faster than before symbolizes technological progress. This shows that in an era where electric vehicles have become widespread, the core competitiveness of future mobility is not just a fast car, but also considering the sophisticated driving texture experienced by drivers and passengers.

Demand in the luxury sedan market remains robust regardless of economic fluctuations. The new S-Class, Mercedes-Benz's flagship sedan, once again proved its strong brand power in the domestic market by surpassing 1,750 units in pre-orders prior to its official launch. Despite being an expensive vehicle costing more than 150 million won, the response was so enthusiastic that all deliveries in the third quarter were sold out, demonstrating consumers' unwavering trust in the premium value. To meet these expectations, Mercedes-Benz Korea is implementing a strategy to solidify its market dominance by expanding customer contact points by holding nationwide road shows.

As the world's number one selling brand, Toyota is showing the pinnacle of pragmatism by introducing cars that are thoroughly based on user experience. ‘All New RAV4’ has adopted a design that is faithful to the basics rather than flashy high-tech features, resolving the small inconveniences that drivers experience every day and allowing them to drive safely in any environment. The wide field of view and intuitive interior configuration help the driver quickly adapt to the vehicle, and the stability regardless of the driving environment proves the brand's slogan, ‘You can go anywhere’ through action. This is a good example of why Toyota's philosophy of focusing on the essence of driving rather than excessive technology can be loved for a long time in the global market.