Choi Bul-am, who has been the face of Korea Housing Finance Corporation for 16 years since 2010, has set an unprecedented record in the history of public relations models for financial public institutions. At the time when he first took charge of public relations, 'home pension' was a very unfamiliar and unfamiliar financial product to the public, but Choi Bul-am's unique benevolent and trustworthy image played a decisive role in lowering the threshold for the system. In fact, housing pension has continued to grow rapidly in line with his period of activity. As of the end of last year, the guaranteed supply of housing pension exceeded KRW 150 trillion and the number of subscribers exceeded 150,000, making housing pension a key safety net that guarantees stable retirement income for the elderly.

Unfortunately, Choi Bul-am, who had difficulty moving after undergoing lumbar disc surgery last year, left KBS' 'Korean Table', which he had run for 14 years, causing public concern. Recently, Choi Hwi-young, Minister of Culture, Sports and Tourism, personally visited the patient's hospital room to update him on his current condition, eliciting a sense of relief from the public. Minister Choi said that he had an in-depth conversation about world history, art, and religion with his signature 'paha' smile. In particular, the news that he shared memories of his mother's bar 'Eunseong' and promised to have a glass of makgeolli after his recovery shows that he is still by our side, strengthening his will to live a healthy life. Delivering a Blu-ray copy of the movie 'The Last Witness' in which he starred in conjunction with the Korean Film Archive was a meaningful courtesy to commemorate the footprints he left in our culture and arts world.

Mr. Kim Chang-wan, who was selected as the new public relations ambassador, inherited the baton of trust built by Choi Bul-am and reached a new turning point in housing pension promotion. Kim Chang-wan, who is a member of the band Sanullim, has wide recognition across all generations as an actor, and a radio DJ, is considered the right person to convey the need for a housing pension to the public with his unique, comfortable and intelligent image. Housing pension is recognized as an essential financial asset that supports life after retirement in the rapidly aging Korean society. Mr. Kim Chang-wan's joining is not simply a change in the model, but is interpreted as a choice that reflects the company's will to deliver the new paradigm of retirement preparation required by the times in a more friendly and persuasive manner.

Korea Housing Finance Corporation President Kim Kyung-hwan expressed his deep gratitude to Choi Bul-am for the sincere dedication he has shown over the past 16 years through a video message. The greatest strength in helping Mr. Choi Bul-am gain the public's trust was his simple smile and warm voice, which contributed to the recognition of the housing pension as a support for protecting people's retirement beyond a simple financial product. Now, Mr. Choi Bul-am has stepped down from his position as a public relations ambassador and is focusing on a peaceful recovery, but the 16 years of legacy he left behind remain intact in the housing pension system. Now, Mr. Kim Chang-wan is expected to take over and deliver the heavy task of securing retirement income in our society to the public in a more compassionate way.