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작성자 playbbs 작성일 26-06-21 23:42 조회 211 댓글 0

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Fallen power and new strategy: Choi Seong-ga’s overturned hierarchy as shown by ‘New Employee Chairman Kang’

Written on: June 21, 2026 | Column by current affairs critic specializing in IT/media

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몰락한 권력과 새로운 판짜기: ‘신입사원 강회장’이 보여주는 최성가의 뒤집힌 서열
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JTBC's Saturday-Sunday drama 'New Employee Chairman Kang', which is heating up the small screen, continues its unstoppable upward trend, exceeding 8% in viewership ratings. The fierce battle of brains and bloody secret fighting unfolding on the stage of a glamorous chaebol family provides intense catharsis to viewers. In particular, recent developments have brought the dramatic tension to its peak as the walls of the Choi Seong family, which had seemed strong so far, have collapsed and new interests have become complexly intertwined. Now, viewers are paying keen attention to who will take the final lead in the split-second moment when the winners and losers are swapped.

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The key point of this week's broadcast is that Kang Jae-seong, who boasted of his arrogance over the management of Choi Sung Trading, faced the cold reality of a detention center. He tried to monopolize the power of the chaebol family by completely excluding his half-brother Kang Bang-geul and maintaining a cold attitude even towards his mother. However, when he was arrested on the fatal charge of kidnapping and threatening his younger brother Kang Jae-kyung, the support that once supported him completely collapsed. Now he is faced with the miserable report card brought about by his arrogance and has to wait for his younger sister Kang Bang-geul to visit.

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On the other hand, Kang Bang-geul, who has been secretly preparing revenge while hiding his identity under the pseudonym ‘Casey Kang’, has become bolder in his actions. She did not simply remain a passive victim, but systematically narrowed Kang Jae-seong's position by joining hands with Hwang Jun-hyeon, who contained the soul of Chairman Kang Yong-ho. Kang Bang-geul's eyes, which he visited at the detention center, are so calm and resolute that his previous wavering is not visible. This is not a visit simply to mock her brother, but also implies that she has made a major decision to completely reorganize the succession structure of the Choi Seong family.

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The presence of Hwang Jun-hyun, who plays a central role in the drama, is also playing a significant role as a driving force behind the rapid increase in viewership ratings. He resolutely refused Kang Jae-kyung's appeasement and chose to attack head-on, announcing that he had already figured out who the real culprit of the hit-and-run incident was. In particular, his warning that Chairman Kang will put the data he left behind on the next board agenda goes beyond simple personal revenge and foreshadows huge repercussions that will shake the transparency of the entire company. His confident actions put psychological pressure on the characters with vested interests, maximizing the level of immersion in the play.

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The private meeting between Kang Bang-geul and Kang Jae-seong in the narrow and confined space of the detention center reception room will be the most important turning point in this drama. Kang Jae-sung is lowering his head, unable to hide his complex emotions as he realizes his downfall, but depending on what 'reversal proposal' Kang Bang-geul will present, future developments will lead to an unpredictable situation. It remains to be seen whether this will be the beginning of a peaceful agreement that will end the long-standing conflict, or whether it will be another elaborate design to completely crush the fallen Kang Jae-seong. What is clear is that after this meeting, Choi Seong-ga's power map will be completely different from before.

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■ Conclusion and analysis outlook

‘New Employee Chairman Kang’ goes beyond the simple management dispute of a conglomerate and depicts human greed and the resulting causal retribution in an urgent manner. The fall of Kang Jae-seong and the leap of Kang Bang-geul show the psychological warfare of complex characters who go beyond the boundaries of good and evil, providing viewers with a deep sense of immersion. Now, viewers are waiting with bated breath to see who will own the huge company called Choi Seong Trading and what the outcome will be in the decision-making led by Hwang Jun-hyeon. Attention is being paid to what kind of ending this drama, which has overcome the 8% barrier with repeated twists and turns, will meet viewers' expectations.

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