With the recent news that the drama ‘Rediscovery of Love’ will completely suspend filming for a month, voices of concern are growing among those involved in broadcasting. Officially, it was announced that it was a 'reorganization' to improve script completion and take into account environmental factors such as the rainy season, but the industry's opinion was not so positive. This is because it happened right after it became known that JoongAng Group had applied for corporate rehabilitation procedures and that major affiliates, including JTBC, were facing management difficulties. As this is a highly anticipated work with a brilliant cast, including actress Kim So-yeon, there are growing doubts that this suspension may be the result of a financial crisis that goes beyond simple production efficiency.

The core of this situation is not simply the interruption of a single drama, but the instability of large capital that shakes the entire content production ecosystem. This work, which is being produced mainly by SLL, a subsidiary of Content Tree JoongAng, is directly related to the financial risks that JTBC is experiencing. At a time when the situation is so urgent that JoongAng Group Vice Chairman Hong Jeong-do personally came forward and announced a group-wide rehabilitation application, it is difficult to use the word ‘reorganization’ at the filming site to give viewers confidence. The production company is trying to control the on-site situation, but the market has already accepted this as a sign of a management crisis and it is unclear whether the drama will return in the future.

Meanwhile, in contrast to the silence on the drama scene, JTBC’s entertainment program ‘Love War’ seems to have chosen to tackle it head on. Featuring a brilliant cast including Lee Hyo-ri, Seo Jang-hoon, and Kim Hee-chul, this entertainment show became a hot topic by showing off its ‘no-filter’ wit from the first broadcast. In particular, Lee Hyo-ri's blunt remark, "If you won't do it, don't touch me" after hearing the story of her boyfriend who refused to touch her, was enough to attract the public's attention. There are differing interpretations as to whether this is a highly strategic arrangement to cover up the heavy issue of a management crisis, or whether it is a desperate struggle to drive viewer ratings through entertainment's inherent competitiveness.

Amid the flood of dating reality, the method chosen by ‘Love War’ is very aggressive and provocative. The method of maximizing human instinctive conflict by delving into the stories of couples on the verge of breakup provides viewers with intense catharsis, but also runs the risk of causing fatigue. Lee Hyo-ri's high-level remarks that even embarrassed Seo Jang-hoon may be a hot topic, but they cannot be a fundamental solution to the fundamental management crisis that JTBC is facing. In the end, the power of content blooms on the stability of management, but JTBC is currently walking a tightrope of trying to offset the precarious management situation with the stimulation of entertainment.