From the peak of power to the abyss, the beginning of revenge launched…
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작성자 playbbs 작성일 26-06-22 01:10 조회 342 댓글 0본문
From the peak of power to the abyss, the beginning of a revenge plot launched by ‘new employee Chairman Kang’
Written on: June 22, 2026 | Column by current affairs critic specializing in IT/media
JTBC's Saturday-Sunday drama 'New Employee Chairman Kang', which is heating up the small screen, is raising viewers' immersion to the peak with detailed psychological warfare and unconventional developments that go beyond simple company politics. The intertwined love and hatred of the characters in the drama and their endless greed for power create unpredictable situations in each episode, and the popularity of the drama is even giving rise to a bizarre phenomenon where the number of views of the original webtoon of the same name has skyrocketed by 43 times. In particular, in a recent broadcast, dramatic tension exploded as a scene was depicted in which the arrogant Kang Jae-sung was reduced to a criminal and imprisoned in a detention center, and Kang Bang-geul, who was on the opposite side of him, visited him and made a mysterious proposal. We would like to analyze from various angles the power of the narrative shown in the drama and the box office formula behind it to see who will be the final winner within this cartel of power.
The core conflict of the drama begins with the evil blood ties within a large corporation called Choi Seong Corporation. President Kang Jae-seong has been completely excluding and ignoring his half-sister, Kang Bang-geul, and has consistently maintained a cold attitude toward her family, fueling the conflict. However, as Kang Bang-geul disguised himself as 'Casey Kang' and began a counterattack in solidarity with Hwang Jun-hyeon, who contained the soul of Chairman Kang Yong-ho, Kang Jae-seong's strong walls began to slowly crumble. In the end, Kang Jae-seong faces a tragic ending when he is arrested and sent to a detention center on charges of kidnapping and threatening his younger sister, Kang Jae-kyung. This process goes beyond a simple power struggle and serves as a classic yet powerful narrative device that shows how arrogance leads to self-destruction.
The meeting between Kang Bang-geul and Kang Jae-seong in the detention center reception room is the most important turning point in this drama and a highlight that stimulates viewers' curiosity. Kang Jae-sung, who is sitting with a gaunt look, and Kang Bang-geul's determined eyes looking at him represent the tense tension between the two. Kang Bang-geul did not simply come to watch his brother's downfall, but to complete his revenge or to throw a bet to create a new game. While viewers are wildly speculating about what her proposal will be, which will overturn everyone's expectations, Kang Jae-sung also appears to be in deep agony, making the situation fall further into the labyrinth. This is an excellent production that goes beyond a simple revenge story and shows how the psychological superiority between characters is reversed.
Another axis that cannot be left out of the flow of the play is the dark side of Kang Jae-kyung, played by Jeon Hye-jin, and the fierce battle of brains between the characters opposing him. After experiencing the bitter taste of defeat, Kang Jae-kyung returns with a stronger appearance and maintains the tension of the drama, and the battle with Hwang Jun-hyeon, played by Lee Joon-young, became the driving force that drove the drama's viewership rating to around 9%. This high topicality eventually led to a viewership rating exceeding an astonishing 8%, clearly showing how the emotional changes of the characters control the level of immersion in the play. The production team is demonstrating its skill in carefully designing each character's desires and making viewers anticipate new situations at every moment.
The success story of ‘new employee Chairman Kang’ once again proves the powerful power of IP (intellectual property rights) in the content industry. The solid fandom of the original web novel and webtoon played a decisive role in attracting viewers in the early stages of the drama, and the popularity of the video drama completed a virtuous cycle that attracted readers to the original work. According to the Korea Creative Content Agency's analysis, using already proven stories reduces trial and error in the planning stage and even guarantees management efficiency by dramatically shortening production costs and periods. In the end, it can be said that the success of this drama is not simply due to the passionate performances of the actors, but also the result of strategic choices that maximized the vitality of the original work and precisely meeting the needs of the public.
■ Conclusion and analysis outlook
'New Employee Chairman Kang' projects human desires through the fierce struggle between those who have fallen from the peak of power and those who threaten their positions. The secret conversation that takes place in the closed space of the detention center will be the key to determining the direction of the revenge drama that will unfold in the future, and viewers are waiting with bated breath to see what kind of impact the game prepared by Kang Bang-geul will have. The drama's exemplary use of IP and the tight narrative between characters present a box office formula for future K-dramas. Now that the war between those who want to occupy the throne of power is reaching its end, attention is being paid to what will remain at the end.
* This post is a commentary by PlayBBS that analyzed real-time Google Trends popular search terms and related major articles.
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