‘Cider’ exploded ahead of the end, a ratings-reversal drama written by MBC’s ‘The First Man’ > berita
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‘Cider’ exploded before the end, a drama with a twist in viewership ratings written by MBC’s ‘The First Man’

Written on: June 25, 2026 | Column by current affairs critic specializing in IT/media

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종영 앞두고 터진 ‘사이다’ 폭발, MBC ‘첫 번째 남자’가 쓴 시청률 반전 드라마
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In the battlefield of daily dramas on the small screen, the work that is currently garnering the most attention is definitely MBC’s ‘The First Man’. Just one week before the end of the show, it broke its own record of 6.1% nationwide household viewership rating, clearly showing what the last-minute effort is like. As the drama approaches its climax, viewers are becoming more immersed in the narrative of revenge and retribution and are giving enthusiastic responses. We closely analyzed the reason for what is driving the unstoppable upward trend through the tense development of the play and the characters' fierce battle of wits.

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The biggest contributor to this viewership rating breakthrough is the return of Ma Dong-seok, who is at the core of the dramatic twist. The process of a character thought to be dead regaining his memories and returning and aiming his blade at Chae Hwa-young, the axis of evil, provided viewers with a thrilling catharsis. In particular, Ma Dong-seok's scheme to approach Chae Hwa-young while completely hiding his identity as 'Martin Jang' raised the tension of the play to its peak. The ironic situation in which Chae Hwa-young relies on Ma Dong-seok as her savior to solve her financial difficulties foreshadows the destruction that will soon come, raising viewers' expectations.

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A modern revenge method using technology also served as a decisive factor in increasing the immersion of the play. In particular, the scene where Han Young-ja and Kang Baek-ho hack Lee Kang-hyuk's cell phone and monitor his every move conveyed the pleasure of intelligent punishment that goes beyond simple physical revenge. The elaborate operation to plant a hacking program using Kang Jun-ho's photo as bait drew a warm response from viewers, with the highest viewership rating per minute. In this way, the development that reflects the era in which information becomes power completes a clever narrative structure that allows the villains to reveal their own secrets, further enhancing the completeness of the play.

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The complexity of the character relationships and the secret of birth make the narrative layer even thicker. In order to solve her slush fund problem, Chae Hwa-young constantly pressures Lee Kang-hyuk and commits evil deeds, but she is in a paradoxical situation where the more she does, the narrower the investigation net becomes. As it was revealed that Kang Baek-ho was the real successor to Dream Hotel, the revenge story expanded beyond a simple personal grudge to a reorganization of corporate power. Oh Jang-mi and Kang Baek-ho cooperate to build an investigation network that even mobilizes the police station, proving that the protagonists' revenge is not a simple expression of emotion, but a sophisticated judgment using the system.

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The prevailing opinion is that the decision to extend the show to 20 episodes, which was a bold decision by the production team, contributed to the increase in viewership ratings. The production team's strategy of sufficiently condensing the narrative and explaining the revenge process in detail faithfully carried out the 'cider development' that viewers had been waiting for and secured a loyal viewer base. Chae Hwa-young, who committed evil deeds, is continuing her final struggle by bribing the police and destroying evidence, but viewers already sense that the end is destruction. This drama, which also attracted attention as Ham Eun-jung's stable acting comeback, is now focusing all its efforts on solving the final puzzle toward the end.

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■ Conclusion and analysis outlook

The achievements of ‘The First Man’ are more than just high viewership ratings. This is because the classic theme of good and evil is combined with modern hacking technology and corporate slush fund issues to sophisticatedly embody the cider narrative that viewers crave. With only one week left until the end of the show, viewers' attention is focused on how Chae Hwa-young's downfall and the main characters' thrilling victory will end. With a solid script that keeps you on edge until the end and the passionate performances of the actors, ‘The First Man’ is expected to reach its conclusion by setting a new milestone for daily dramas.

* This post is a commentary by PlayBBS that analyzed real-time Google Trends popular search terms and related major articles.

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