The biggest topic in the recent drama market is definitely MBC's unconventional lineup. In particular, 'Married Woman Killer', which is attracting attention as Gong Hyo-jin's return to MBC after 15 years, has emerged as a hot potato even before its broadcast. This work, based on a webtoon that set an astonishing record of 180 million views, deals with the double life of the main character, who acts as an ordinary office worker and mother during the day and a ruthless sniper at night. The combination of director Yoon Jong-ho and writer Kim Eun-hee, who are in charge of directing, is expected to maximize the pleasure of the genre, and the addition of solid supporting actors such as Jeong Jun-won and Seong Dong-il adds to the weight of the work. The still cuts released ahead of the broadcast at the end of July have already left a strong impression on viewers, raising expectations to the highest level.

On the other hand, works that are already airing are proving their presence through viewership ratings. 'New Employee Chairman Kang', starring Lee Joon-young, recently showed off the shocking development of Son Hyun-joo's death and the main character's fainting, breaking the viewership rating of 11%. This can be interpreted as the result of viewers' immersion reaching its peak as dramatic events continue. In addition, the daily drama 'The First Man' is also continuing its strong upward trend, breaking its highest viewership rating of 6.1%. As the revenge story of the main character who overcomes amnesia is in full swing, it perfectly satisfies the needs of viewers who are longing for a cider story and is showing off its strengths as a daily drama powerhouse.

tvN's new Monday-Tuesday drama 'Go to Work Tomorrow!' got off to a good start with a respectable score of 4.8%. This work, which features an office romance between attractive leads Seo In-guk and Park Ji-hyun, chose a strategy to approach viewers in a familiar way from the beginning. The fact that it started with stable viewership ratings without significant fluctuations suggests that additional upward momentum will be provided depending on how much sympathy the unfolding narrative can garner from viewers. As it has announced a stable start in the highly competitive Monday-Tuesday time slot, the chemistry between the two main characters that will develop in the future is expected to be the key to increasing viewership ratings.

Even amid the competition between dramas, sports broadcasting is exerting unrivaled influence. KBS solidified its status as a 'broadcasting station' by securing an overwhelming first place in viewer ratings based on its exclusive broadcasting rights to the 2026 FIFA North and Central America World Cup. In particular, commentator Lee Young-pyo's accurate game predictions gave viewers confidence, and he monopolized national attention by recording a high cumulative number of viewers not only for the Korean national team's games but also for the games of major countries. This is an example that once again confirms how powerful the synergy that occurs when the liveliness of sports and professional commentary are combined.