The intense enthusiasm for Kia Tigers, the current state of the 'craze' from entertainment to broadcasting. > News

Recently, there was an uproar when broadcaster Haha used a poor Jeolla-do dialect while cheering for the Kia Tigers, and was affectionately scolded by fans. This is more than just a celebrity's slip of the tongue, it is an incident that shows how strong the pride and solidarity of fans for their local team is, proving the public influence that the Kia Tigers have.

There are also active movements internally within the club to strengthen its power. The Kia Tigers recently signed Asian quarter pitcher Shirakawa and made a bid for victory. As if responding to the enthusiastic support of fans, the club is also focusing on the essential goal of improving performance through active reinforcement of players.

New attempts to keep up with changes in the media environment are also noticeable. Our HLDS CEO Seo Eun-ho entered the sports content market by starting ‘unbiased broadcasting’ that vividly conveys the game from the fan’s perspective. This represents a new sports consumption trend in the new media era that emphasizes real-time communication and empathy, breaking away from the traditional, standardized broadcasting method.