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A bitter afterimage left behind by 3.8 billion won of ‘volunteer service’: Korean soccer, face the collapse of the system

Written on: June 29, 2026 | Column by current affairs critic specializing in IT/media

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Introduction Introduction Card

The poor performance of the Korean national soccer team in the 2026 North and Central America World Cup finals was more than just a defeat on the field, it was a painful warning that the foundation of Korean soccer was being shaken. Despite the presence of the all-time 'golden generation' such as Son Heung-min, Lee Kang-in, and Kim Min-jae, our national team returned home early without passing the group stage threshold. In particular, the tactical lethargy and lack of leadership revealed in the decisive match against South Africa aroused national outrage. Criticism is pouring in that this disaster is not simply a matter of one coach's capabilities, but is the result of the overall festering of Korean soccer's seniority system and leadership philosophy.

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At the core of the criticism directed at Director Hong Myung-bo is the gap between the 'salary controversy' and 'service remarks'. As a global salary analysis company revealed an estimate that Coach Hong's annual salary is approximately 3.8 billion won, public opinion exploded in conjunction with the poor performance of being eliminated from the World Cup group stage. The Korea Football Association immediately took steps to address the issue, saying that the figure was exaggerated, but it actually caused distrust by not disclosing the specific contract size transparently. The justification of 'last service' that Coach Hong mentioned in the past when he took charge of the national team was seen as deceptive rhetoric by the public in the face of the reality of poor performance and high salaries. In the professional world where results prove everything, performance that does not meet expectations has led to the sarcasm of 'service worth 3.8 billion won' and lowered the weight of the manager's position to the ground.

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While Korean soccer is wandering and losing its way, the actions of its neighboring country, Japan, are in stark contrast. Japan guaranteed reasonable treatment to coach Hajime Moriyasu, while proving its global competitiveness through efficient tactical operations based on data and a thorough youth system. Coach Moriyasu led the team to the round of 32 finals even though his salary was much lower than that of Korea, and Japanese players raised their international status by being included in the overall best 11 to the point where they were on par with Brazilian players. This is not simply a difference in the capabilities of the leaders, but a result of the philosophy of looking at soccer administration and the robustness of the system. While Japan pursues long-term growth based on the stability of its system, we need to cool-headedly reflect on whether we are still tied to personal connections and past glory and have focused on tinkering with prescriptions.

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This incident has caused public outrage throughout society to the extent that even people in the pop culture industry have raised their voices. Many celebrities and fans, including singer Park Ki-young, could not hide their despair by asking "Is this soccer?" on social media, and the 'Hong Myung-bo is prohibited' sign posted at a convenience store was a symbolic scene showing how much public sentiment had changed. This anger is not simply disappointment over the loss itself, but is strongly in the nature of retribution for the opacity and irresponsible attitude throughout the national team's management. The situation in which calls for his dismissal have become so strong that a petition for national consent has even appeared in the National Assembly is sending a strong message that Korean soccer fans can no longer trust the national team in the same way as in the past. In the end, coach Hong Myung-bo officially announced his resignation, fully aware of the responsibility for the strong public criticism and poor performance.

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Coach Hong Myung-bo's resignation should be a turning point for a new beginning, not the end. The disastrous failure in this World Cup clearly revealed the Korea Football Association's closed decision-making structure and inadequacies in the manager selection process. It is painful that the World Cup, which should be 'the most perfect test for victory,' has become a venue for confirming the structural contradictions of Korean soccer. Now we need to go beyond blaming specific people and completely reexamine the entire system. In order to build an advanced soccer system, transparent administration, data-based player selection, and clear principles of holding leaders accountable must be established. Even if it takes 10 years, if the system is not changed, Korean soccer will inevitably repeat the same mistakes and be left behind on the world stage.

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■ Conclusion and analysis outlook

The crisis in Korean soccer is not simply a matter of performance, but an inevitable result of the rotting roots of the ‘system.’ The controversy over the 3.8 billion won annual salary and the coach's volunteer service remarks are just the tip of a huge iceberg, and beneath them lies a tangle of soccer administration that has lost transparency and anachronistic leadership. Now we must face the structural incompetence hidden behind the glamorous name of the Golden Generation. If the process of finding a new leader following Coach Hong Myung-bo's resignation repeats the bad habits of the past, there will be no future for Korean soccer. What we need now is not immediate victory, but the association's determination to fundamentally improve the structure of Korean soccer, continuous monitoring by fans, and thorough system reform.

* This post is an analysis column that is automatically recreated in the style of a current affairs critic's commentary by analyzing real-time Google Trends popular search terms and related major articles.

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