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작성자 playbbs 작성일 26-06-24 23:19 조회 1,795 댓글 0

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The ‘Cider’ explosion that occurred before the end, a record of reversal written by MBC’s ‘The First Man’

Written on: June 24, 2026 | Column by current affairs critic specializing in IT/media

Representative image (Hugging Face creation)
종영 앞두고 터진 ‘사이다’ 폭발, MBC ‘첫 번째 남자’가 쓴 반전의 기록
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The fierce rebellion that came late on the battlefield of daily dramas on the home screen is unusual. Just one week before the end of the series, MBC's daily drama 'The First Man' broke its own record by recording a nationwide household viewership rating of 6.1%. As the conflict that has been building up over time explodes beyond the critical point, viewers are strongly immersed in the narrative racing toward the climax of the play. Not only did the viewership ratings rise, but we would like to analyze in depth the power of this drama, which has captured the attention of home theaters by showing the classic revenge drama, and why viewers are so excited ahead of the ending.

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The biggest driving force behind this increase in viewer ratings is the return of Ma Dong-seok, a character thought to be dead. In the past, he suffered a mysterious accident during a business trip to Morocco and lost his memory, but returned with a new identity as ‘Martin Jang’ and began sharpening his revenge on Chae Hwa-young. Chae Hwa-young made the fatal mistake of accepting Ma Dong-seok as the savior to solve her financial crisis, not knowing that this would hasten her downfall. The psychological confrontation between the characters shown in this process and the tense development of approaching them while hiding their identities gave viewers a sense of pleasure that washed away their frustration. In particular, the structure in which Oh Jang-mi and Ma Dong-seok, the subjects of revenge, work together to suppress Chae Hwa-young serves as a key axis that maximizes immersion in the second half of the drama.

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The ‘digital tracking’ scene, which added technological tension, was also a decisive factor in driving this viewership rating of 6.1%. Han Young-ja and Kang Baek-ho carried out a daring operation to hack the mobile phone of Chae Hwa-young's right-hand man Lee Kang-hyuk, and this scene was the highlight of the day's broadcast, recording the highest viewership per minute. Breaking away from the old-fashioned method of simply punishing evildoers, it provided fresh entertainment to viewers by incorporating modern hacking technology into a revenge story. Lee Kang-hyuk was put in a situation where his every move was exposed without knowing that his every move was being watched, and this became a powerful weapon to pressure both Chae Hwa-young and Lee Kang-hyuk at the same time. This development further increased the pace of the play and conveyed a sense of urgency that made viewers sweat.

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The subject matter of birth secrets and slush fund tracking, which are placed throughout the drama, cleverly uses the clichés of traditional daily dramas and adds to the fun. It is revealed that Kang Baek-ho is the real successor to Dream Hotel, and Chae Hwa-young's struggle to fill the hole in the slush fund further dramatically emphasizes the tangled relationship between the characters. Chae Hwa-young continues her unscrupulous actions, such as bribing the police to steal murder evidence, but the network of her crimes is gradually narrowing. Like this, the appearance of a villain who refuses to admit his mistakes until the end makes viewers want stronger punishment and plays a role in raising expectations for the ending to the highest level.

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The winning decision of ‘20 episode extension’ chosen by the production team is also considered to be a hidden factor in breaking the viewer ratings this time. Rather than simply increasing the story, we increased the density of the narrative and structured the character's revenge narrative more tightly, leaving no room for viewers to stray. In addition to its value as Ham Eun-jung's stable return to acting, the quality of the work shines even more towards the latter half, supported by the passionate performances of the main actors. The conflict structure that has been built up since the beginning of the broadcast is finally seeing the light of day, and it has established itself as the work receiving the most attention ahead of its end. This ultimately means that the production team's strategy of understanding exactly what kind of 'Cider' development the viewers wanted was successful.

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■ Conclusion and analysis outlook

The recent rise shown by 'The First Man' is not just luck, but the inevitable result of a detailed narrative structure and the actors' passionate performances. The fact that 'punishment of evil', the greatest fun a revenge story can have, was explained in a variety of ways from both technical and psychological aspects captured the hearts of viewers. With only one week left, attention is being paid to whether the revenge against Chae Hwa-young will come to a perfect end. Many people's attention is focused on the finale of this drama, which will heat up the home theater until the last moment with a development that will keep you on edge until the very end.

* This post is a commentary by PlayBBS that analyzed real-time Google Trends popular search terms and related major articles.

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