Toss Lucky Quiz is a representative participatory marketing channel that provides rewards such as Toss Money when users watch advertisements or enter correct answers to a specific quiz. Looking at the recent events held over two days on June 17th and 18th, the scope is vast, ranging from the Hong Kong restaurant's 'Pick Me Out' promotion to Hyundai Certified Used Car's 'Super Price Week' and CJ The Market's discount benefits. In particular, these quizzes have a structure in which different questions are randomly asked for each user, so participants carefully explore the brand's detailed page to solve the mission presented on their respective app screens. From a company's perspective, this is evaluated as a highly strategic marketing technique that can lead to much higher engagement than simply displaying advertisements.

The area of ​​app tech is evolving beyond the simple enjoyment of receiving rewards into the nature of an information platform that delivers discount information and membership benefits useful in real life. For example, if you take a quiz asking about the benefits of KT's subscription service, you will naturally encounter information that is actually helpful to the household economy, such as YouTube Premium and Mega Coffee discounts. In addition, even complex financial and expensive product information, such as Meritz Fire & Marine Insurance's surgery insurance or Mercedes E-Class purchase promotions, is delivered to the public through the familiar format of a quiz. As a result, AppTech is creating the effect of killing two birds with one stone by increasing a company's brand awareness and at the same time allowing consumers to acquire useful information that they were unaware of.

However, we must not overlook that behind this phenomenon lies the commercial nature of marketing packaged in the name of apptech. In order to take a quiz, consumers often have to go through marketing consent procedures required by companies, such as agreeing to push notifications from specific apps or confirming the scope of personal information provided. Of course, providing information in exchange for a small amount of toss money is a personal choice, but it is necessary to consider calmly the fact that the return obtained by investing an excessive amount of time is less than the minimum wage. In other words, rather than misunderstanding apptech as a productive means of financial investment, we need to view it as a light form of entertainment using spare time or as a process of acquiring life information.

In addition, as the app tech market grows rapidly, security and personal information-related issues that users need to be aware of are gradually increasing. Not all AppTech platforms are safe, and you must always be on guard as there may be instances where compensation payments are unclear or excessive personal information is collected and utilized. Although it is especially safe to participate through large, trustworthy financial platforms, it is nevertheless essential to carefully read the personal information collection items before participating in the event. In addition, the key to a smart app tech life is to avoid the phenomenon of ‘mainstreaming’, which reduces the efficiency of daily life by being induced to make unnecessary consumption to obtain rewards or spending excessive time using apps.