The core of ‘The Horse Show’ is not a flashy production or a provocative setting, but a very simple and powerful communication method called ‘listening’ and ‘direct speaking’. By dressing up as a grandmother, Younghee Kim breaks down the wall of authority and creates a safe fence where the audience can freely express their own secrets or unspeakable concerns. In particular, the words he throws at young people suffering from love problems by saying, “There are a lot of men in the world” provide an awakening like cold ice water to those who are caught up in attachment, but leave a deep resonance thanks to the warm sincerity contained within them. This counseling process does not just stay at the recording site, but also leads to true human exchanges that go beyond the boundaries between celebrities and ordinary people, such as meeting the audience in person after the broadcast, serving them a meal, or taking care of their concerns until the end.

The reason Kim Young-hee is able to empathize so deeply with the pain of others is because she herself has had the experience of going through the ups and downs of life and becoming stronger. In the past, her confession that she was driven to the brink of alopecia areata due to her responsibilities as the head of a household and her obsession as a comedian became a powerful message of comfort to young people in the same situation. She is more than just a funny person, she honestly reveals her bottom, encouraging the audience to look into their own wounds. This sincerity quickly spread through YouTube, etc., and ‘Malja Show’ showed signs of growth from a short 10-minute segment to a 90-minute stand-alone entertainment show. This proves that the public no longer wants processed entertainment, but honest, human communication.

In the recently aired ‘Adult World’ special feature, the stories of new parents who are exhausted from raising children were covered, and Kim Young-hee’s own experience became a hot topic. She confessed her past as a nurse, where she cried while holding on to a breast pump and compared herself to other mothers because her breast milk was not coming out well. He even confessed his desperate feelings of wanting to ‘bring milk’ to mothers who had surplus breast milk, and offered encouragement to parents who are blaming themselves in the battlefield of childcare, saying, “You are doing a good enough job.” Kim Young-hee's speaking style, in which she reveals her weaknesses without adding or subtracting, brought a great sense of liberation to modern parents who suffer from the obsession that parenting should be perfect. Her words, which turned feelings of self-destruction into hope, were the ‘language of empathy’ that is most needed by those living with childcare concerns.

The values ​​pursued by ‘Malja Show’ are not limited to just counseling, but also extend to realistic concerns of adults, such as the mystery of marital relationships and the importance of communication. The program, along with an obstetrician-gynecologist who appeared as a guest, discusses etiquette that should be observed even between married couples and how to maintain attractiveness as members of the opposite sex, and presents practical guidelines for forming a healthy relationship. This shows that entertainment can go beyond its entertainment function and serve as a ‘school of life’ that makes viewers’ lives a little better. The collaboration with Jeong Beom-gyun also creates excellent harmony, and the completeness of the program is improved by adjusting the pace and pace to appropriately relieve the weight of the consultation. As a result, this show has become a unique content that simultaneously provides laughter, tears, and insight into growing into a mature adult.