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Doosan’s unstoppable run: Generational change on the field meets AI revolution in industry

Written on: June 16, 2026 | Column by current affairs critic specializing in IT/media

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두산의 거침없는 질주: 그라운드의 세대교체와 산업의 AI 혁명이 만나다
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The momentum of the Doosan Bears, who have been heating up Jamsilbeol recently, is unusual. Doosan, which has recorded an amazing record of 5 consecutive winning series and has leapt up to 5th place in the league, is not just resting on its laurels on the baseball field. On the field, we are improving the team's constitution through the infusion of young blood, and in the business area, we are trying to take the lead in the future industry by joining hands with global IT giant NVIDIA. We would like to take an in-depth look at the interesting harmony between the two different worlds of sports and industry, and how they are creating dynamic change under the name of ‘Doosan.’

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The Doosan Bears' recent rise is the result of being thoroughly based on data and strategy. There was bad news when the team's starting outfielder Soo-bin Jeong suffered a finger injury while fielding, but coach Won-hyung Kim turned this into a new opportunity. They boldly selected Ryu Seung-min, a prospect born in 2004 who was traded from the Samsung Lions, as the starting left fielder and the number 8 hitter. Ryu Seung-min has already predicted a first-team call-up in the Futures League with an overwhelming performance of 0.338 batting average, 2 home runs, and 10 stolen bases. Rather than giving him special orders, the coach trusted him to “just do what you do,” which clearly demonstrates Doosan’s unique team management philosophy of respecting each player’s routine and potential as much as possible.

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The coaching staff's flexible response to Su-bin Jeong's injury situation also attracts attention. The strategy of not excluding Soo-bin Jeong, who has no problems in hitting but has limitations in throwing motion, from the entry, but using her depending on the situation considering her recovery period, is intended to maintain the team's depth. This goes beyond simply filling the void of one player, and has the effect of further strengthening the outfield competitive system of the entire team by allowing rookies like Ryu Seung-min to prove their competitiveness on the first team stage. With the competition narrowed to just half a game behind the fourth-place KIA Tigers, this broad use of the player base will be a key asset for Doosan to complete the long race.

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An even bigger wind of change is blowing outside the field. Doosan Group signed a strategic partnership with NVIDIA and decided to introduce Physical AI across its core businesses, including energy, electronic materials, and robotics. This goes beyond simple technological cooperation and is a strong will to dominate the intelligent robot and next-generation infrastructure market by combining Doosan's manufacturing capabilities and NVIDIA's high-performance computing platform. In particular, the scene where NVIDIA CEO Jensen Hwang and Doosan Group Chairman Park Jeong-won confirmed business cooperation by throwing the first pitch and batting at Jamsil Stadium was an impressive symbolic example of how sports and industry can share future growth engines.

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Doosan’s actions have significant implications. Just as a baseball team discovers promising players and efficiently manages existing resources to win, the group is also reorganizing its manufacturing strengths to suit the AI ​​era. The philosophy of ‘preparation for a long race’ emphasized by coach Wonhyeong Kim is also applied in the business field. Doosan's move to lay a technological foundation by predicting future changes, rather than focusing on current achievements, suggests the direction in which sports clubs and large corporations should move forward. The emergence of a rookie named Ryu Seung-min and cooperation with NVIDIA are proof that Doosan is trying to catch both ‘current competitiveness’ and ‘future innovation’.

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■ Conclusion and analysis outlook

Currently, Doosan is simultaneously planning the achievement of leaping to 5th place on the field and the future of AI innovation in the industry. The flexibility of a baseball team that turns an injury crisis into an opportunity and the group's strategy to connect Korea's status as a manufacturing powerhouse to the AI ​​era are similar. Doosan's actions, which provide baseball fans with the thrill of a come-from-behind victory and the industry with expectations of technological leaps, will continue to attract the attention of many. When Ryu Seung-min's performance leads to a rise in the team's ranking, and when cooperation with NVIDIA results in actual business results, Doosan will establish itself as an icon of innovation in name and reality that encompasses sports and industry.

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* This post is a commentary by PlayBBS that analyzed real-time Google Trends popular search terms and related major articles.

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