Shinsegae Group's sibling management system has recently undergone dramatic changes. After the division, Chairman Jeong Yong-jin's E-Mart affiliate is struggling with internal and external negative factors such as the sluggish online business and Starbucks Korea's brand risk, while the Shinsegae Department Store division led by Chairman Jeong Yoo-kyung is being re-evaluated by the market by catching both the two birds with one stone: profitability and financial stability. According to the data, Chairman Jeong Yoo-kyung's stake value has risen dramatically compared to the time of the split in 2011, widening the gap with her brother, Chairman Jeong Yong-jin. This suggests that the market values ​​the inherent high profit structure of department stores and substantial growth centered on luxury goods more highly than external growth.

Chairman Jeong Yoo-kyung’s leadership can be summarized in two words: ‘listening and immersion.’ Her routine of studying distribution trends from her home in Hannam-dong until dawn proves that she is more than just an owner but a learning manager. The attitude of not interrupting and respecting the opinions of experts even when receiving lengthy reports from executives resulted in maximizing the autonomy of executives in specialized areas such as human resources, finance, and marketing. This leadership became the foundation for Shinsegae to record an overwhelming sales growth rate compared to its competitors, and bold investments such as the renewal of the Myeong-dong headquarters became a key driving force that led to its successful establishment. In contrast to the unstoppable expansion strategy of her older brother, Chairman Jeong Yong-jin, this is where Chairman Jeong Yoo-kyung's sophisticated and meticulous management shines.

Meanwhile, Hotel Shilla President Lee Boo-jin has been attracting attention from the business world for his thorough management style, enough to be called ‘Little Lee Kun-hee.’ An anecdote about having the trash can replaced with a steel one when she first joined the company shows that she had the insight to find hazards in small details. But now, a huge task lies before her: a paradigm shift in the duty-free industry. As the shopping model centered on Chinese tourists in the past was reorganized to focus on individual travelers consuming K-culture, Hotel Shilla faced a situation where it had to completely revise its existing duty-free store strategy. President Lee Boo-jin is using a high level of management efficiency strategy to strengthen the brand and secure new customer base despite these changes.

The presence of female CEOs at the top of the K-Brand Index symbolizes the industrial diversification of the Korean economy. Samyang Foods Chairman Kim Jeong-soo, who ranked first, led export innovation by growing a single IP called 'Buldak' into a global mega brand, while Naver CEO Choi Soo-yeon and Kakao CEO Shin Ah are presenting organizational innovation and future vision in the IT platform industry. In addition, the fact that leaders in various fields such as Curly CEO Kim Seul-ah, Citibank Korea President Yoo Myung-soon, and LG Household & Health Care Vice President Lee Seon-joo entered the top ranks shows that the scope of female executives' activities is expanding beyond distribution, finance, and beauty to all industries. They are not just managers, but are demonstrating their qualities as innovators who lead companies to survive and grow in a rapidly changing global environment.