Mirae Asset's unstoppable run: SpaceX betting and a new chapter in sec…
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Mirae Asset’s unstoppable run: SpaceX betting and a new chapter in second-generation management
Written on: June 13, 2026 | Column by current affairs critic specializing in IT/media
Innovations that shake up the financial market usually start from the ‘end of the universe’ or ‘horizon of the future’ that others cannot see. Mirae Asset Group's recent actions starting with Space Mirae Asset, led by Chairman Park Hyun-joo, has established itself as a key partner of global innovative companies through preemptive bets worth hundreds of billions of won, and at the same time, it is raising new questions about the group's future governance structure and strategic direction through the variable of eldest daughter Park Ha-min joining the company. We would like to take an in-depth analysis of what Mirae Asset's blueprint for the 'Mirae Asset 3.0' era is and what new opportunities it will provide to Korean investors.
Mirae Asset's investment in Space The group preemptively invested approximately 400 billion won in funds into SpaceX between 2022 and 2023, which was possible because it had an accurate insight into the value of unlisted companies before listing. Currently, Space As a result, this investment went beyond simple valuation gains and became a powerful lever that enabled Mirae Asset to stand shoulder to shoulder with global investment banks (IBs) and serve as SpaceX's only investment channel in Korea.
Through this listing, Mirae Asset is breaking the existing framework of an ‘overseas stock broker’ and seeking a complete transformation into a ‘platform operator’ that directly designs and supplies investment opportunities. In the past, domestic investors had limited access to promising innovative companies overseas, but Mirae Asset connected the entire process through its independent network, from securing shares in the unlisted stage to participating in the underwriting team at the time of listing, and forming ETFs and public offering funds for general investors. This 'lock-in effect' has become an incentive to strongly attract high-net-worth individuals into Mirae Asset's ecosystem, and as a result, it is significant in that it has opened up a practical channel for Korean investors to include the world's most innovative companies in their portfolios.
The group's strategic expansion took a new turn when Chairman Park Hyun-joo's eldest daughter, Park Ha-min, joined Mirae Asset Global Investments' U.S. branch. So far, Chairman Park has emphasized the professional manager system under the principle of 'excluding second-generation management', but it is noteworthy that Ha-min Park has taken the lead in the 'Mirae Asset Prism' strategy based on her rich experience in the Silicon Valley VC industry. This strategy adopts the Fund of Funds (FoF) method of investing in early-stage venture management companies, and is expected to play a role in advancing Mirae Asset's investment contact point to a much earlier point in the corporate life cycle. This is interpreted as a strategic step to expand the global venture platform and advance the group's investment capabilities beyond simply the owner's management training.
The 'Mirae Asset 3.0' initiative presented by Chairman Park Hyun-joo aims to build a huge global platform that unites AI asset management and digital assets centered on ETFs. Currently, Mirae Asset has become the 11th largest asset management company in the world by managing ETFs worth KRW 428 trillion worldwide, and is setting a new standard in the market by successively launching innovative themed products through GlobalX in the U.S. and TIGER ETF in Korea. Chairman Park repeatedly emphasizes the importance of a ‘killer product’ that preemptively captures structural changes before the market fully understands them and provides profit opportunities to customers. Product development and operational efficiency using AI, and active targeting of the global pension market predict that Mirae Asset will evolve from a simple financial company in the asset management industry to an AI-based future financial infrastructure company.
■ Conclusion and analysis outlook
In conclusion, Mirae Asset has proven its influence in the global capital market through the symbolic deal called Space Chairman Park Hyun-joo's 20-year history of overseas pioneering is now yielding results that go beyond simple asset growth, raising the status of Korean finance and providing investors with an unprecedented investment path for innovative companies. What kind of impact Mirae Asset's digital asset platform and AI innovation will have on the global financial market in the future, and what impact generational change and practice-oriented management will have on improving the group's structure will be key indicators that the entire financial sector should pay attention to in the future.
* This post is an analysis column that is automatically recreated in the style of a current affairs critic's commentary by analyzing real-time Google Trends popular search terms and related major articles.
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