Choi Hwa-jeong's lifestyle, a perfect self-directed life where 'self-management' and 'flex' coexist > News

Choi Hwa-jeong’s consumption behavior sends the message to the public that it is a ‘sure investment for yourself.’ The recent incident of visiting the Yeoju outlet and spending a large sum of 4.5 million won on luxury goods in just one day proves her financial well-being and at the same time reveals her confidence in her own eyes. Through her paradoxical shopping philosophy that "if you hold on to money, you can't buy anything," she has shown herself to be an expert in finding her own style even through unplanned and impromptu choices. Choosing expensive brands such as Prada, Gucci, and Givenchy without hesitation is more like a cool payment for an experience that increases one's value, rather than a display conscious of the gaze of others. This consumption pattern, coupled with her retiring from her life in Hannam-dong for over 20 years and moving to a landmark in Seongsu-dong, clearly shows the successful woman's attitude toward asset management and quality of life.

However, the reason why Choi Hwa-jeong receives widespread support from the public is not simply because of her flashy appearance. She considers her body to be her most precious asset and shares her wisdom on maintaining youth through strict diet management. The ‘three nutritious snacks’ she suggests – boiled eggs, blueberries, and dark chocolate – are a strategic choice to kill three birds with one stone: health, beauty, and weight control. Consuming essential proteins through eggs, anti-oxidants and alleviating abdominal bloating with blueberry polyphenols, and protecting blood vessel health with dark chocolate demonstrate the standard of healthy eating habits that modern people should pursue. This type of diet is sustainable because it is not simply a painful endurance diet, but a pleasant habit of caring for one's body.

Her self-care is paying off on the outside, too. The fact that she wears XS size clothes perfectly, belying her age, proves that she has maintained a well-maintained appearance to the point where she was selected as a cosmetics model in her 40s. Rather than simply relying on her natural beauty, it is a combination of a steady diet and self-discipline that has created the healthy energy she has today. The public goes beyond simply feeling envy when they see her clothes or skin, and also projects a longing for her, saying, 'I want to grow old like that.' This can be said to be an example of the pinnacle of 'active seniors' who manage their career and appearance at the same time, where age in their 60s is no longer a limitation on their activities.

Choi Hwa-jeong's life embodies in three dimensions the symbol of what we commonly refer to as a 'successful adult'. Even though she has enough economic power that it is rumored that she earns the price of a foreign car every month, her simple-mindedness in enjoying the pleasure of getting a bargain at an outlet further highlights her charm. Her shopping and diet are not separate areas, but are integrated under one philosophy: 'how to treat yourself.' In addition to the comfort of living in a home worth 11 billion won, the sight of people taking care of healthy food for themselves and buying things they like without hesitation provides the public with a catharsis about independent living. In the end, her actions remind us once again that how one spends money determines a person's dignity.